ASSISTANT PROFESSOR III
AMITY UNIVERSITY, NOIDA
Robert Frost, the great romantic poet avers that, “Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it”. In other words, some discourses live long while some die very quickly. If ever one makes an effort, one would know the reason for its importance and understand that the answer for this lies in the art of using language effectively. Since man is a social animal, his need for social acceptance is phenomenal and so is his ability to communicate. In an era of communication, the art of being a good communicator helps gain an edge over the others who are unable to put their actions into the right words, thus, leading them to a communication failure. History has been a witness to all great orators who have moved nations towards a mission and driven people towards an aim merely on the basis of their powerful words. However, the question remains as to why few people create magic through their words, while others are barely able to make a coherent speech? The answer is language, communication and the art of rhetoric.
Language is an essential element of human life. It is not only a means of communication but a powerful tool to express one’s personality. The word ‘communicate’ comes from the Latin word ‘Communicare’ which means ‘to impart, to participate, to share or to make common’[i]. When language is used to persuade somebody it is called rhetoric. Rhetoric means the art of using language whether in speech or in writing to bring about a change in the behaviour of people. Oxford Advanced Learner’s Dictionary defines rhetoric as “the skill of using language in speech, or writing in a special way that influences or entertain people” and the world English dictionary defines it as “a speech or writing that is intended to influence people, but that is not completely honest or sincere”.
Key Words: Communicator, oration, Rehearsals, Rhetoric
[i] Ashraf, Rizvi. “Effective Technical Communication.” (2005).