Swamy Tribhuvananda H.V.

Professor

Bapuji Academy of Management & Research

Davangere

India

abstract

The development of entrepreneurship can be a major means of fighting economic inertia in rural areas. In this paper, the researcher made an attempt to understand the determinant factors of entrepreneurial activity. 400 rural entrepreneurs are selected in 40 Villages of 8 Taluk in Karnataka State, India through multiple sampling methods. Research study involved an in-depth examination of entrepreneurial activity, socio-economic variables and motives associated with rural entrepreneurship. To conclude, the various motivational factors will influence the entrepreneurship activity and their development.

keywords: Entrepreneurial Motivation, Rural Development and Rural Entrepreneurs.

Promoting Entrepreneurship in Rural Communities

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