Travel Brochures as Constructs and Commodities
Keywords:Travel Brochures, Photographs, Gaze, Exotic Cultural Representation.
The paper is an attempt to analyse the photographs in the travel brochures. The brochures created by the Kerala Government are considered as sample for analysis. The photographs used in creating the brochures are to attract the targeted travellers from other countries, so it will be shown as the best representation of a place. The photoshopped images of Kathakali, rain forests and backwaters are not the real pictures of the place which becomes the prominent pictures on the Travel Brochures every year. Some latest photos are of Theyyam and the traditional Hindu art forms. The pictures are the representation of perspectives, it focuses on what we need to see and show. Photography is a deliberate attempt to show the unreal conditions and building a “reality” out of gaze. The earlier postcolonial representations of human beings are shifted to the exotic representation of nature and art forms which are exploited.
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