Media Trends and Development Communication: With Special Reference to Print Media

Authors

  • Dr.G.Kondala Rao I.I.S.,Ph.D. (journalism),F.P.O., D.F.P.Ministry of Information and Broadcasting,Government of India,Srikakulam Andhra Pradesh India

Keywords:

development communication, communication empowerment, contribution of print media in information and transfer of knowledge.

Abstract

”The medium is the message.”
― 
Marshall McLuhan, the media expert says in  “Understanding Media: The Extensions of Man

What is development? and what is Communication?

There are many definitions to this......Development Communication is communication with a social conscience. It takes humans into account. Development communication is primarily associated with rural problems, but is also concerned with urban problems. It has two primary roles: a transforming role, as it seeks social change in the direction of higher  quality  of values of society.  Development communication seeks to create an atmosphere for change, as well as providing innovations through which society may change. This paper explores the recent trends and developments in communication with special reference to print media.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Downloads

Published

2017-09-20

How to Cite

Rao, D. (2017). Media Trends and Development Communication: With Special Reference to Print Media. SMART MOVES JOURNAL IJELLH, 4(3), 7. Retrieved from https://ijellh.com/OJS/index.php/OJS/article/view/1222