Evolving Taste Publics in Contemporary Hindi Cinema
Cinema, a representative medium of signification finds true-blue expression in the eyes of the watching public. In a multi-cultural space like India, evaluating the audiencesâ€™ choice is a herculean task. There exists no hard and fast classification to compartmentalize the audiences to probe and understand the â€˜taste publicsâ€™. The paper is an attempt to explore the complementary aspects of reception vis-Ã -vis production with specific reference to contemporary cinema in Hindi. The focus is on integrating production and reception as complementary elements in connection with Pierre Bourdieuâ€™s theory of distinctions of taste in the context of contemporary Hindi cinema. The audiences and their distinctive choices initiated by their taste preferences encompass the broad field of reception aesthetics. â€˜Tasteâ€™ as the basis for social judgements legitimizes social differences and distinctions, to fashion and disseminate multiple identities. Social distinctions in turn have a bearing upon the audio-visual representations, both their creation and reception. Sensibility and sensitivity, the stamp of middle cinema, cannot overlook the humanist receptiveness and the aesthetic impact on the â€˜audiencesâ€™. The paper seeks to examine contemporary Hindi cinema and its emerging â€˜taste publicsâ€™ in the wake of globalization and hybridization.