Bedi, Dr. Navkiran Kaur. “Coercing through Visuals: A Multimodal Analysis of Select Hair-Care Advertisements”. SMART MOVES JOURNAL IJELLH 6, no. 8 (August 28, 2018): 19. Accessed March 1, 2021. https://ijellh.com/OJS/index.php/OJS/article/view/4736.