Archiving Tradition: Role of Primetime Soaps as a Tool to (Re)Construct Tradition
DOI:
https://doi.org/10.24113/ijellh.v11i6.11424Keywords:
Ideology, Doordarshan, Cultural Archive, Social Change, and Soap OperasAbstract
Archives tell us more about individuals, institutions, customs and cultures. They increase our sense of identity and understanding of cultures by telling old stories, narratives, histories and travel tales. Women have a significant role in modern culture. The vital role woman can play in improving themselves, their family, and society is being established via efforts. The advancement and development of civilization are largely driven by women. They are essential components of a thriving society needed for the advancement of the country. Regarding women, television has a very high level of communication effectiveness. Their thoughts, beliefs, and attitudes are significantly shaped and influenced by television especially the primetime soaps. This paper aims to investigate how women are portrayed in popular Indian soap operas and how do they reconstruct and digitize new tradition.
Downloads
References
Ahmed, Aaliya, and Malik Zahra Khalid. "Construction of contemporary women in soap operas." Global Media Journal, vol.3, no.1, 2012, pp.1-9.
Ahmed, Aaliya. "Women and soap operas: Popularity, portrayal, and perception." International Journal of Scientific and Research Publications, vol.2, no.6, 2012, pp. 1-6.
Bowles, Kate. "Representation in The Media & Communications in Australia.” Routledge, 2020, pp. 43-57.
Brosius, Christiane. "Is this the real thing? Packaging cultural nationalism." Image Journeys: Audio-visual media and cultural change. Sage Publications, 1999, p.25.
Brown, Mary Ellen. "Television and Women’s Culture.” Sage Publications 1990, p.21.
Brunsdon, Charlotte. “The role of soap opera in the development of feminist television scholarship.” Routledge, 1995, pp. 49–65.
Cantor, Muriel and Suzanne, Pingree. “The Soap Opera.” Sage Publication, vol.12,1983, p.75.
Fiske, John. “British Cultural Studies. In R. Allen (Ed) Channels of Discourse.” Chapel Hill: University of North Carolina Press, 1987, pp. 254-289.
Geraghty, Christine. "The study of soap opera." A companion to television, 2005, pp.308-323.
Geraghty, Christine. “Women and Soap Opera. A Study of Prime Time Soaps.” Polity Press, 1991, p.34.
Gerbner, George and Larry Gross. "Living with television." Television: Critical Concepts in Media and Cultural Studies, vol.2, no.2. 2003, p. 124.
Jaggi, Ruchi. "The great Indian television soap opera: issues of identity and socio-cultural dynamics." Media Asia, vol.38, no.3, 2011, pp.140-145.
Johnson, Richard. "What are cultural studies anyway." Social text, vol.16, 1986, pp. 38-80.
Kaluvoya, A. "Portrayal of Minorities in Telugu Soap Operas: An Analysis on Culture and Characterization." J Mass Communicat Journalism vol.6, no.307, 2016, pp.2.
Laskar, Kaifia Ancer. "Recognizing the politics of visual imagery through transplanted traditions in Indian television soap operas." Media Watch vol.6, no.2, 2015, pp. 193-199.
Lembo, Ron. “Thinking through television.” Cambridge University Press, 2000, p.22.
Modelsky, T. “The Search for Tomorrow in Today’s Soap Opera.” Media Studies: A Reader. Edinburgh: Edinburgh University Press, 1996, p.21.
Munshi, S. “Prime Time soap operas on Indian television.” Routledge, 2012, p.22.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Alphonse Augustine
This work is licensed under a Creative Commons Attribution 4.0 International License.
https://creativecommons.org/licenses/by/4.0/
