ART AND SCIENCE OF LEARNING COMMUNICATION SKILLS

Abstract

In this paper we are trying to ascertain whether Business Communication is more of a science or more of an art so that the learning resources can be designed as per that conclusion and variation.  We analyze the general premise that while science aspects provides a context and foundation, but operating in it for optimum results is a skill to be honed and almost reaches the state of art.  We also discuss the challenges in imparting Business communication skills by teachers and managers, where their target audience can vary in composition, motivations and backgrounds. We also see how these challenges can be turned into an opportunity for better communication learning environment. As we advance, the argument starts weighing in favour of science as we list out the building blocks and variables of the communication skills as a field, and how a concentrated and focused improvement on each or most of these variables can, to a very high degree of certainty, result in enhanced communication skills of the candidate who can be readied to face 90% of foreseeable situations. However for exceptional skills, the art form has to be resorted to.