Breaking the stereotype: Celebration of the Girl power in Barbie Movies

Abstract

Globalization made Barbie an iconic figure and a role model for little girls all across the globe and the post- colonial India was also influenced by the wave. Barbie animated series became a house- hold watch for children as it was readily and easily available in DVD’s.

To Freud’s ‘Anatomy is destiny’ Simmone de Beavoir says ‘women are not born, women are made’. Rightly so in the social set up gender is differentiated by allocating specific roles to the males and females and structuring of women as gendered subjects.  This acculturation extends itself in fairy tales which are an intrinsic part of Literature for children. In the process of growing up every child goes through a ritual of fairy tales loaded with gender stereotypes. In stark contrast to this Barbie animated film series provide a refreshing alternate and surprisingly have not been duly acknowledged. Initially produced by Mattel Entertainment and later renamed Barbie Entertainment they have released 28 film DVD’s with Universal Studios since 1987.  This paper examines 5 films which subvert stereotypes and sexism, are gynocentric and also present Barbie as a sensible, independent girl. An attempt has been made to research the fresh perspective promoting a resilient spirit among young girls in the movies.