MEDIA ENGAGEMENTS IN THE PROMOTION OF ENVIRONMENTAL EDUCATION IN KERALA

Abstract

Environmental problems have become a major concern in the world today. The activities of the
human beings harm the ecological balance to a serious level. Environment protection polices,
laws and programs are not adequately resulting in maintaining the ecological balanceand
protection of natural resources. There is a need for developing urgent responses in maintaining
the environmental balance and protection of environment. The paper attempts to bring out the
major environmental education initiatives of two Malayalam Media; Malayala Manorama and
Mathrubhumi namely, “Nalla Paadam Project" and "SEED project" respectively to bring
changes in society by developing sustainable environmental practices among school children by
the collaborative efforts of Educational Institutions and the Media.