Language Pollution, Decolonizing the Language or SpeedingTowards New Trends in Language?

Abstract

This is a digital era, an age of you tube, a virtual world where print media and printed
texts have taken a back seat. I am writing this article probably by the time it is finished the
phenomenon would be there for all of you to see and observe. Language has lost its virginity be
it Hindi, English or any other regional language for that matter. Media is highly responsible for
the changing value system in languages. Our not-so-busy “connected” lifestyle with the social
web-e-media has divorced us from pure language. Many of us have given different names to the
current phenomenon of change. We may call it language pollution, the deconstruction of
languages, inter-disciplinarity, cosmopolitanism or simply an effect of
globalization/westernization and modernization. The fact remains the same. We have changed
and so have our speaking and writing in terms of language. Today with the proliferation of social
media into our very lives and the thinning and almost disappearing line between the public and
private sphere has robbed us of our very inheritance and corrupted us. My paper focuses not only
on the increasing use of Hinglish, Pinglish or as it is popularly called “the chutneyfication of
language” or to be more recent “the munchification of language” but it emphasizes how it has
envisaged itself in the daily lives of the mass population.