Harnessing Digital Media for Academic Success: Insights and Strategies from Students

Abstract

Digital media has transformed the entire educational landscape. Despite considerable research on the use of digital media in education, there is a notable lack of emphasis on how students strategically utilise these tools to enhance their learning. Existing research mainly focuses on the availability and frequency of digital tool usage, but has not explored in depth how students adopt these tools to make their academic experiences more meaningful. This creates a gap between research on digital media use and students' perspectives. The present research aims to address this gap by investigating how students perceive and utilise digital media to achieve academic success. A mixed-method, descriptive research design was adopted, drawing on both primary and secondary data. The primary data was collected through a Google Form questionnaire distributed to undergraduate students from various disciplines and regions of India. A total of 339 students participated in the survey. The responses were analysed using both quantitative and qualitative methods. The results reveal that digital media plays a vital role in shaping students’ perspectives as well as their academic practices, considering the frequency of digital media use, the variety of tools they employ, and the strategies they develop to enhance their learning.