Intelligibility in the use of Telugu terms and phrases in English context

Abstract

Abstract

English has been widely used in Andhra Pradesh. The users of the English language have grown up gradually in this region. It has become the fashion to use English language to express one’s views and thoughts. Though there are many areas where English is extensively used, it may not be always possible to communicate everything in the English language. There are some expressions which require Telugu flavor for understandability and effectiveness. This paper would bring out such expressions which are used along with English words in various contexts such as English newspaper, signboards, and wedding cards and so on. Key words: understandability, effectiveness